The house that made luxury plant-based.
How a moment of dinner-party envy became Mye Noir — a seaweed caviar built for every table.
Mye is a small idea with a clear conviction: that the look and feel of caviar shouldn’t depend on fish roe, on fishing it from the seabed, or on a price that keeps it for the few.
The question
It began, as the best ideas do, with mild outrage at a dinner party.
Why should the most theatrical thing on the table — the glossy pearls, the gentle pop, the spoonful that makes a plain blini feel like a celebration — come from a fish?
We thought luxury could be kinder than that. And cleverer.
The sea, reconsidered
The answer was already in the water. Seaweed — the ocean’s quiet larder — carries the clean, briny, mineral note we associate with the sea, with none of the fish.
We started there: with a clean ocean flavour, and a single, stubborn goal. Make a pearl that behaves like the real thing on the plate, and tastes like the sea at its best.
The craft of the pearl
A good pearl has to earn its place. It has to glisten. It has to hold its shape under a spoon, then give that delicate, satisfying pop against the palate.
Mye Noir is built for exactly that — a short, honest ingredient list and a pearl that looks the part and performs. Ready to serve, straight from the tin, chilled.
A table for everyone
We are not trying to fool anyone. Mye is inspired by caviar, not pretending to be it.
What it offers is the moment — the drama, the elegance, the little gasp around the table — opened up to vegans, the curious, and anyone who would rather not spend a month’s rent on a starter.
The moment the lid lifts, the room changes. Nobody asks if it’s vegan. They ask where you got it.
The Mye promise
Three quiet principles
Plant-based, always
No fish roe, no animal products. Caviar theatre everyone at the table can share.
Honest by default
We publish only what we can verify — claims, allergens and press are confirmed before they appear.
Generous luxury
Designed to be opened often, not saved for the few. Ready to serve, fairly priced.
Make your next dinner feel instantly more expensive.
A premium seaweed-based caviar alternative for canapés, sushi, blinis and champagne nights.